Brand management

Why does the subject branding arouse such different reactions amongst marketing professionals? It’s easy enough to discuss the concept without fully understanding what branding actually means. A corporate brand is much more than the sum of its name and logo. Our clients appreciate the value of a genuinely persuasive brand. McKay Partners develops programmes that focus on creating and strengthening professional service brands across a variety of media platforms. We work with specialists to create a range of practical brand tools - corporate identity, value propositions, key messages, style templates, photo and image libraries, colour palettes and editorial guidelines - designed to communicate the organisation’s corporate vision and values. Whether clients use these tools to build market profile, reposition the business following a merger, launch a new service or product, promote a new corporate strategy, or raise awareness in a specific sector, the brand must be able to speak for itself. A good brand becomes the reference point for other marketing activities within the organisation. We provide a range of brand management services to help you create the right impression:

• evaluate your current brand profile
• develop a coherent set of brand values based on the firm’s core strengths and differentiators
• articulate clear brand messages and Value Propositions for segmented market audiences
• create a corporate identity to work across all marketing media, (print and online)
• develop centralised corporate identity systems (including intranet-based templates, style guidelines and digital image libraries)
• identify platforms to promote your brand externally
• identify platforms to promote your brand internally
• track brand awareness levels