New product development

Developments in web-based and related digital technologies enable organisations to constantly shift boundaries in the ways they do business and the products and services they offer to their clients. The companies we work with are in different stages of automating their client systems and exploring customised online services. Our clients recognise a genuine opportunity to use new media technology to differentiate their marketing operations. This means more than updating their website content. They expect practical advice on the best ways to reach their target audience - websites, microsites, portals, extranets, alumni  networks, RSS feeds, subscription-based news, e-bulletins, wikis, blogs and online advertising. McKay Partners integrates these internet tools with traditional marketing practice to increase client dialogue and create campaigns to attract new business and build customer loyalty from existing relationships. Whether a firm wants to modernize its marketing processes, respond more quickly to customer demand, access cross-border audiences, launch a publications portal, improve internal management systems, run virtual press briefings or broadcast training seminars online, we work with IT specialists to create the most innovative solution. Visionary, long-term investment in online services allows businesses to become showcases for thought leadership, enables better measurement of marketing operations, greater cost-effectiveness and regular communications  with target markets. It’s easy when you know how. We understand how essential it is to use technology to stay competitive and provide a variety of services that can help you take the lead:

• prepare feasibility studies into the most effective innovation clients currently require
• create digital tools to work for your business - portal or extranet sites, groupware, e-marketing
• agree clear objectives and Key Performance Indicators for each new product or service
• extend your brand identity online and reposition messages for web-based communities
• customize marketing campaigns for individual target audiences
• implement shared content management procedures across related services
• set up feedback mechanisms/benchmarking to maintain good client relations and knowledge