Website development

Most companies have successfully launched a website, but not every business is in a position to invest the time and effort to develop its site as a successful client relationship tool over the long term. We collaborate on a range of website developments and have a particularly strong track record with law firms. We worked at the very first UK law firm to launch a website, (the pioneers were Jeffrey Green Russell in 1994). We certainly learnt a lot about web-based marketing then. Our clients value our experience. McKay Partners has worked on a number of interesting sites, intranets and extranets since those days. We reckon you need three elements to develop and manage an excellent website - clear objectives about what you want to achieve, good content management support, and a brand that works online. The success of your website, like your brand, is never the sole responsibility of one individual or department. It’s all about teamwork. Whether you manage your site as an online brochure, offer access to tailored industry know-how and expertise, or support ongoing transactions, its content should always address the needs of specific target audiences. We’ll help you effectively bridge the website generation gap with these useful development services:

• decide clear objectives and target audiences
• identify the platform for your requirements, (extranet, intranet, portal site, micro-site)
• define the site’s content structure and navigation
• agree clear content ownership and management
• set up internal editorial processes to manage the site’s content 
• implement software to measure visitor trends
• invest in regular performance reviews and competitive benchmark surveys