Links

Here’s an opportunity to stay ahead of the curve in the brand industry ...

Meet some legendary marketing heroes ...

Keep company with the best Executive students ...

Relax and enjoy a good read on your next long haul flight ...

Mind Your Manners, Managing Business Cultures in Europe by John Mole
Handbook of Relationship Marketing by Jagdish N Sheth and Atul Parvatiyar
Managing Brand Equity by David A Aaker
Marketing Planning for Services by Malcolm McDonald and Adrian Payne
Internet Marketing: Strategy, Implementation and Practice
by Dave Chaffey, Richard Mayer, Kevin Johnston, Fiona Ellis-Chadwick
How to Develop International Business by Ernestine McKay
Quality In Business Strategy by Ernestine McKay