McKay Partners – innovative marketing communications

Any change or development in a company’s marketing activities should begin with a formal and structured marketing plan. This marketing planning process is preceded by a thorough audit of current marketing activities and a situation review of the company’s internal and external environments, including its expertise, growth cycle, competitors, brand profile, business culture and market prospects. Our clients understand the importance of this stage in the development of their marketing strategies. Whether the change is a result of recent expansion, new marketing management or the restructuring of a central or local function, McKay Partners provides the means to evaluate and understand the impact of each variable in their marketing operations. We gather data and feedback from internal and external knowledge sources and discuss the implications with the strategic leaders of the business. We offer the objectivity that's essential when analysing the broader issues that influence marketing performance. Marketing audits enable an organisation to understand how its marketing practice relates to internal conditions and external market forces. We also deliver Quality audits to ensure that service levels are established and maintained, allowing you to build the best possible relationships with your clients. Here’s how we can help you measure success:

prepare an up-to-date SWOT analysis, (Strengths, Weaknesses, Opportunities and Threats) of your marketing strategy, operations, client targets or services
review your external market environment - benchmark competitor activities
develop a Quality Assurance checklist to measure client service levels
define distinctive client targets
reposition your marketing strategy
adjust operational goals and objectives
evaluate your marketing infrastructure, policies and procedures
calculate the ROI of marketing campaigns