Marketing communications



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We appreciate the importance of the ‘big picture’ communications requirements of a business. Our clients know what they want. They often have a distinct vision of which direction they want to lead their company in the future. McKay Partners develops plans to communicate this vision and support it with relevant communications strategies and tactics. Once we understand the requirements, whether to launch a new service, office or location, or to restructure time-honoured marketing systems following recent expansion, we’ll follow these up with detailed project plans to achieve their objectives. We speak regularly to internal stakeholders as well as seeking feedback from external clients before delivering any campaign. This way we work with the latest facts, not the oldest assumptions. That’s quite a task, depending on the size of the organisation, but we believe good communications begin with internal awareness and understanding. Even the greatest vision needs common sense and commitment to survive. Besides having a lot of useful common sense, here’s how our marketing communications services will take forward your vision and help your business build successful client relationships:

  • identify and segment internal and external target audiences
  • personalize communications campaigns for individual targets
  • create internal communications support material, (including personalized emails, intranet content, webcasts, slide presentations, induction packs, e-bulletins and multimedia training)
  • create external communications support material, (including e-bulletins, website and extranet content, interactive press briefings, client proposals, brochures and online advertising)
  • ensure internal stakeholder buy-in to long-term management projects - document management systems, (DMS), client relationship programmes, (CRM), online services
  • explore new opportunities to communicate with clients and staff, (charity funding, sports events, community sponsorship, Corporate Social Responsibility programmes)
  • refresh messages to align with your brand propositions





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