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Cross-border marketing communications
identify & segment internal and external target audiences
tailor campaigns to attract target communities across different jurisdictions
ensure stakeholder buy-in to long-term management projects - DMS, CRM, online services
more
Brand management
develop a coherent set of brand values
articulate clear brand messages
create a versatile corporate identity to work across print and online media
more
New product development
create digital tools to work for your business - portal or extranet sites, e-marketing
extend your brand identity online and reposition messages for web-based communities
customize marketing campaigns for individual target audiences
more
Website development
decide clear objectives and target audiences
define the site’s content structure and navigation
introduce processes to measure visitor trends
more
Marketing audits
prepare a SWOT analysis of your marketing strategy, operations, client targets or services
review your external market environment - benchmark competitor activities
develop a Quality Assurance checklist to measure client service levels
calculate the ROI of marketing campaigns
more
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